Transavia ‘Gek op Reizen’

Editing, Post Production, Advertising


‘Gek op Reizen’ is a weekly content series about different destinations. In the episodes, Wouter (host) and a co-host test a Transavia destination on the pillars; Adventure, Food & Drinks, Culture and Nightlife.

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What is ‘Gek op Reizen’?

In the “Gek op Reizen” series, Wouter (host) travels to various destinations throughout Europe. He tests these destinations on four pillars; adventure, food & drink, culture, and going out. Together with other Transavia colleagues, he gives the best tips about the locations.

YouTube Content Series

There are three videos recorded per destination; part 1 (Food & Drinks and Adventure), part 2 (Culture and Nightlife) and a blooper video. The lead time per delivery was very minimal. When the Transavia team had the recordings abroad, I was working on the edit from the previously recorded destination. For the three videos per destination, I had about 2.5 weeks to create the videos and complete the colour correction.

I finished the edits for Valencia, Athens and Rijeka. I would like to have edited all seasons of ‘Crazy on Travel’, but this is not realistic due to my study in England. I learned a lot from this project, and I look back on it with pride.

Advertising videos

In addition to the episodes, I have also created Advertising videos which were advertised on social media channels such as Instagram, Instagram Stories, Facebook and YouTube. The advertisements have had a positive effect on the analytics of the videos. This reached multiple target groups.

Results

The content series scored very well with the different target groups. The series has received over 100,000 views on one of the first episodes, which is an excellent result.

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