Aperture Commercial

Production, Editing & Post Production


Perfume commercial for people who want to be young and are and a little rough. Produced from the concept to delivery.

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What is Aperture?

Aperture is a perfume that makes people feel younger. It is affordable for everyone but has a luxurious appearance. We tried to have this reflected in the video.

School Project

For this project, I made a commercial for the non-existent perfume ‘Aperture’. The specs of this assignment:

– Maximum length of 30 seconds

– For people who want to feel young or are a little rough.

This is a school project which means that ‘Aperture’ is not a real product.

Camera Gear

During the shooting day, we paid attention to the lighting and the whitening of the camera. This time we worked with the Canon 77D. Because we were filming on location, I thought it was important to make several shots for each scene. As a result, the shooting days took a little longer, but we did have the images we wanted.

Storyboard

In the storyboard, you can see what kind of shots we have come up with. Both close-ups and wide-shots are coming back in the video. The video was recorded at different locations so we were quite dependent on the specific scenes and shots.

Styleguide

I have chosen for a black and white commercial because I think it works best with this perfume advertisement because of the roughness. The style will be chic by having the people in the video wear nice clothes. You often see this in perfume commercials.

Montage – Post-Production

I have paid a lot of attention to colour during post-production. The video is, as you can see, edited in black and white. I did this to convey a rough image and to create a video that fits well together using different locations. Also when editing black and white, I paid attention to the amount of light in the shot and adjusted where necessary.

Results

In this project, I mainly learned how-to-deal with a black and white video and changing the lighting in post-production. A very successful project. See the result here:

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